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The New Look Of Sharks Territory Unveiled

Tuesday, 07.24.2007 / 1:00 PM / News
By San Jose Sharks Staff
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The New Look Of Sharks Territory Unveiled
New Set of Logos Released, New Website Launched and Sharks Store Re-Opened

SAN JOSE, Calif. – The new look of Sharks Territory was unveiled at a 10 a.m. press conference by Sharks President and CEO Greg Jamison, Executive Vice President of Business Operations Malcolm Bordelon, defenseman Kyle McLaren and logo designer Terry Smith. The re-branding included the unveiling of the updated Sharks logos, the re-launch of www.sjsharks.com and the re-opening of the Sharks Store.

Click to watch the San Jose Sharks Official Logo Launch video (300K | 700K ).

The new San Jose Sharks Primary Crest, joined by eight supporting marks, is both a re-imagination and a tribute to the original triangle logo used since the team’s inception in 1991. The updated crest incorporates more Pacific Teal, the primary color of the Sharks, and emphasizes speed, strength and determination. Smith, the designer of the original Sharks logo, created the new marks over an 18-month period in conjunction with Sharks players and front office.

Click here to view the Sharks Primary Crest and the eight supporting marks in the photo gallery.

“We put a lot of research into this and feel the fans will thoroughly appreciate the updated logo and new marks,” said Jamison. “The players were heavily involved in the process and they are extremely happy with the outcome.”

The new San Jose Sharks Primary Crest is both a re-imagination and a tribute to the original triangle logo used since the team's inception in 1991.
The debut of the re-designed, more intimidating logo coincides with the launch of the new Rbk EDGE Uniform System, which the NHL has made the League standard beginning in the 2007-08 season. The Sharks new sweater will be unveiled in September.

The team also re-launched www.sjsharks.com this morning, featuring a cutting-edge video look at the new Sharks logo. The site, featuring the new look of Sharks Territory, has been modernized and upgraded to the new NHL Network. The new-look, fan-friendly design will be seen on each of the League’s 30 team sites before the beginning of training camp in September. Fans can utilize the site to get the latest, most up-to-date information regarding Sharks hockey, view the latest in Sharks merchandise, take advantage of a number of special offers – including the Orchard Supply Hardware Free T-Shirt promotion – and much more.

“Our Website is an integral part of our organization from both an information standpoint and as a marketing tool,” said Bordelon. “The consistency the new NHL Network has established gives fans a much easier time navigating each team’s site.”

With the launch of the new logos, the Sharks Store re-opened its doors at 10 a.m. today. Closed since July 1, the Sharks Store has re-stocked its inventory with brand new apparel and merchandise – including shirts, hats, pucks, flags, key chains and more – featuring the updated Sharks marks. Fans wishing to pre-order the new Sharks sweater to be released in September can do so at the store. The Sharks Store is open Monday – Saturday from 11 a.m. to 5 p.m. for the remainder of the summer and the latest Sharks merchandise can be purchased on www.sharksstore.com.

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STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NSH 62 41 14 7 188 147 89
2 ANA 62 38 17 7 182 174 83
3 STL 61 39 18 4 190 152 82
4 CHI 62 37 20 5 183 146 79
5 WPG 63 31 20 12 174 170 74
6 VAN 61 35 23 3 174 162 73
7 MIN 61 32 22 7 173 160 71
8 LAK 60 29 19 12 162 153 70
9 CGY 61 33 24 4 174 158 70
10 SJS 62 30 24 8 173 177 68
11 DAL 61 27 25 9 191 202 63
12 COL 61 26 24 11 161 175 63
13 ARI 62 20 35 7 137 210 47
14 EDM 62 18 34 10 142 206 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Pavelski 62 31 25 12 56
L. Couture 62 21 32 2 53
J. Thornton 58 12 40 -2 52
B. Burns 62 16 29 -3 45
P. Marleau 62 13 31 -14 44
T. Wingels 55 12 15 -5 27
T. Hertl 62 10 14 -3 24
J. Braun 51 1 19 3 20
M. Vlasic 57 7 11 10 18
M. Karlsson 33 9 7 4 16
 
GOALIES: W L OT Sv% GAA
A. Niemi 24 16 7 .913 2.62
A. Stalock 5 7 1 .899 2.85
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