The New Look Of Sharks Territory Unveiled

Tuesday, 07.24.2007 / 10:00 AM PT / News
By San Jose Sharks Staff
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The New Look Of Sharks Territory Unveiled
New Set of Logos Released, New Website Launched and Sharks Store Re-Opened

SAN JOSE, Calif. – The new look of Sharks Territory was unveiled at a 10 a.m. press conference by Sharks President and CEO Greg Jamison, Executive Vice President of Business Operations Malcolm Bordelon, defenseman Kyle McLaren and logo designer Terry Smith. The re-branding included the unveiling of the updated Sharks logos, the re-launch of www.sjsharks.com and the re-opening of the Sharks Store.

Click to watch the San Jose Sharks Official Logo Launch video (300K | 700K ).

The new San Jose Sharks Primary Crest, joined by eight supporting marks, is both a re-imagination and a tribute to the original triangle logo used since the team’s inception in 1991. The updated crest incorporates more Pacific Teal, the primary color of the Sharks, and emphasizes speed, strength and determination. Smith, the designer of the original Sharks logo, created the new marks over an 18-month period in conjunction with Sharks players and front office.

Click here to view the Sharks Primary Crest and the eight supporting marks in the photo gallery.

“We put a lot of research into this and feel the fans will thoroughly appreciate the updated logo and new marks,” said Jamison. “The players were heavily involved in the process and they are extremely happy with the outcome.”

The new San Jose Sharks Primary Crest is both a re-imagination and a tribute to the original triangle logo used since the team's inception in 1991.
The debut of the re-designed, more intimidating logo coincides with the launch of the new Rbk EDGE Uniform System, which the NHL has made the League standard beginning in the 2007-08 season. The Sharks new sweater will be unveiled in September.

The team also re-launched www.sjsharks.com this morning, featuring a cutting-edge video look at the new Sharks logo. The site, featuring the new look of Sharks Territory, has been modernized and upgraded to the new NHL Network. The new-look, fan-friendly design will be seen on each of the League’s 30 team sites before the beginning of training camp in September. Fans can utilize the site to get the latest, most up-to-date information regarding Sharks hockey, view the latest in Sharks merchandise, take advantage of a number of special offers – including the Orchard Supply Hardware Free T-Shirt promotion – and much more.

“Our Website is an integral part of our organization from both an information standpoint and as a marketing tool,” said Bordelon. “The consistency the new NHL Network has established gives fans a much easier time navigating each team’s site.”

With the launch of the new logos, the Sharks Store re-opened its doors at 10 a.m. today. Closed since July 1, the Sharks Store has re-stocked its inventory with brand new apparel and merchandise – including shirts, hats, pucks, flags, key chains and more – featuring the updated Sharks marks. Fans wishing to pre-order the new Sharks sweater to be released in September can do so at the store. The Sharks Store is open Monday – Saturday from 11 a.m. to 5 p.m. for the remainder of the summer and the latest Sharks merchandise can be purchased on www.sharksstore.com.

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  TEAM GP W L OT GF GA PTS
1 z - ANA 82 51 24 7 236 226 109
2 y - STL 82 51 24 7 248 201 109
3 x - NSH 82 47 25 10 232 208 104
4 x - CHI 82 48 28 6 229 189 102
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11 COL 82 39 31 12 219 227 90
12 SJS 82 40 33 9 228 232 89
13 EDM 82 24 44 14 198 283 62
14 ARI 82 24 50 8 170 272 56

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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Pavelski 82 37 33 12 70
L. Couture 82 27 40 -6 67
J. Thornton 78 16 49 -4 65
B. Burns 82 17 43 -9 60
P. Marleau 82 19 38 -17 57
T. Wingels 75 15 21 -7 36
T. Hertl 82 13 18 -5 31
M. Nieto 72 10 17 -12 27
M. Karlsson 53 13 11 -3 24
M. Vlasic 70 9 14 12 23
 
GOALIES: W L OT Sv% GAA
A. Niemi 31 23 7 .914 2.59
A. Stalock 8 9 2 .902 2.62
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