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The New Look Of Sharks Territory Unveiled

Tuesday, 07.24.2007 / 10:00 AM PT / News
By San Jose Sharks Staff
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The New Look Of Sharks Territory Unveiled
New Set of Logos Released, New Website Launched and Sharks Store Re-Opened

SAN JOSE, Calif. – The new look of Sharks Territory was unveiled at a 10 a.m. press conference by Sharks President and CEO Greg Jamison, Executive Vice President of Business Operations Malcolm Bordelon, defenseman Kyle McLaren and logo designer Terry Smith. The re-branding included the unveiling of the updated Sharks logos, the re-launch of www.sjsharks.com and the re-opening of the Sharks Store.

Click to watch the San Jose Sharks Official Logo Launch video (300K | 700K ).

The new San Jose Sharks Primary Crest, joined by eight supporting marks, is both a re-imagination and a tribute to the original triangle logo used since the team’s inception in 1991. The updated crest incorporates more Pacific Teal, the primary color of the Sharks, and emphasizes speed, strength and determination. Smith, the designer of the original Sharks logo, created the new marks over an 18-month period in conjunction with Sharks players and front office.

Click here to view the Sharks Primary Crest and the eight supporting marks in the photo gallery.

“We put a lot of research into this and feel the fans will thoroughly appreciate the updated logo and new marks,” said Jamison. “The players were heavily involved in the process and they are extremely happy with the outcome.”

The new San Jose Sharks Primary Crest is both a re-imagination and a tribute to the original triangle logo used since the team's inception in 1991.
The debut of the re-designed, more intimidating logo coincides with the launch of the new Rbk EDGE Uniform System, which the NHL has made the League standard beginning in the 2007-08 season. The Sharks new sweater will be unveiled in September.

The team also re-launched www.sjsharks.com this morning, featuring a cutting-edge video look at the new Sharks logo. The site, featuring the new look of Sharks Territory, has been modernized and upgraded to the new NHL Network. The new-look, fan-friendly design will be seen on each of the League’s 30 team sites before the beginning of training camp in September. Fans can utilize the site to get the latest, most up-to-date information regarding Sharks hockey, view the latest in Sharks merchandise, take advantage of a number of special offers – including the Orchard Supply Hardware Free T-Shirt promotion – and much more.

“Our Website is an integral part of our organization from both an information standpoint and as a marketing tool,” said Bordelon. “The consistency the new NHL Network has established gives fans a much easier time navigating each team’s site.”

With the launch of the new logos, the Sharks Store re-opened its doors at 10 a.m. today. Closed since July 1, the Sharks Store has re-stocked its inventory with brand new apparel and merchandise – including shirts, hats, pucks, flags, key chains and more – featuring the updated Sharks marks. Fans wishing to pre-order the new Sharks sweater to be released in September can do so at the store. The Sharks Store is open Monday – Saturday from 11 a.m. to 5 p.m. for the remainder of the summer and the latest Sharks merchandise can be purchased on www.sharksstore.com.

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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - ANA 77 48 22 7 225 215 103
2 x - NSH 76 47 21 8 218 183 102
3 STL 74 46 21 7 226 182 99
4 CHI 74 44 24 6 209 172 94
5 MIN 75 43 25 7 215 185 93
6 VAN 74 43 27 4 212 199 90
7 WPG 75 39 24 12 212 197 90
8 LAK 74 37 23 14 199 184 88
9 CGY 75 40 28 7 219 199 87
10 SJS 75 37 30 8 210 212 82
11 DAL 75 36 29 10 232 240 82
12 COL 74 34 28 12 200 206 80
13 EDM 75 22 40 13 181 254 57
14 ARI 76 23 45 8 160 252 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Pavelski 75 36 31 10 67
J. Thornton 71 14 48 -4 62
L. Couture 75 24 37 -4 61
B. Burns 75 16 39 -5 55
P. Marleau 75 17 35 -17 52
T. Wingels 68 15 20 -5 35
T. Hertl 75 12 17 -2 29
M. Nieto 65 8 16 -11 24
M. Vlasic 70 9 14 12 23
M. Karlsson 46 13 9 -2 22
 
GOALIES: W L OT Sv% GAA
A. Stalock 7 7 1 .902 2.60
A. Niemi 29 22 7 .914 2.62
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